Below you can see the poster and guest speaker details from the previous MarketingTalks Digital Marketing Seminars. Click the Prev Talk Material

link here or above to view the material and soon to be added videos from the presentation
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November 2011

Our previous talks was on Wednesday 16.11 @13:00. Eka Ruola CEO & Creative Director gave a really creative inspiring presentation. 

 About Eka Ruola

Eka Ruola is the CEO & Creative Director of Hasan & Partners. Eka has won numerous advertising awards for his work including a number of prestigious CLIO Awards.

Eka and H&P carried out the advertising for the 2011 Clio Award ceremony under the title "CLIO Celebrates the Golden Age of Creativity: NOW!"

The CLIO Awards is the world’s most recognized global awards competition for advertising, design, interactive and public relations.

About Hasan & Partners

Hasan & Partners is a strategic and creative advertising agency based in Helsinki, Finland, founded in 1991. Its clients include global business-to-business companies, leading Finnish retail brands and innovative start-ups. Research by Taloustutkimus 2009 listed Hasan & Partners as the most appreciated strategic advertising agency in Finland.

Some Of Hasan & Partners Work

If you have seen the American TV series Mad Men you can understand the inspiration for H&P CLIO work particularly since the Mad Men decade of the 1960s was the Golden age of advertising. With the advent of the internet and the new creativity possibilities that exist today it is certainly understandable why H&P chose the title "CLIO Celebrates the Golden Age of Creativity: NOW!"

Make a Better One Yourself, Then -campaign for Kiasma wins a bronze in integrated category.

We will be detailing more about Eka and Hasan & Partners on this page shortly.
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Guest Speakers

Taneli Tikka 

Taneli is a serial entrepreneur.

Taneli is a serial entrepreneur. He is known from his experience in managing       social networks such as Dopplr, Muxlim and IRC-Galleria (Sulake Labs). Taneli has been the CEO of IRC-Galleria (Dynamoid Ltd.) before it was sold to Sulafor 12.5M€. Currently Taneli holds board seats at Soprano Plc., Umbra Software, Balancion,Web of Trust, BrandMNGR and Solver Solutions. He's  the advisory board of Everyplay and Xiha Life. Taneli is a Coach at Deep Lead and Co-Founder at Vakuutuskone.com. You can read more about Taneli from his blog www.tane.li or from this Finnish Wikipedia link http://fi.wikipedia.org

Ramine Darabiha

Ramine Darabiha is a French entrepreneur, who moved to Finland in 2004, specialized in mobile and online business and has an extensive knowledge of the gaming industry and social media. Ramine is founder and CEO of MySites.com- an online storage source that saves your content for free,forever. As a CEO of mysites.com Ramine managed to raise over $750k in funding internationally and setup a team across Europe in Finland, Germany, Netherlands and France.www.ramine.net/

Digital Marketing & Web 2.0 covered the experience of those on the forefront of the digital revolution and what lessons this changing environment had for marketing professionals.

A big 'Thank You' to Tommi and Antti from Mediaedge, Stephen from Muxlim, Eetu from ENCA and Kristoffer from Scred for really great presentations. Passion is always the key ingredient of a good presenter and they proved that they have it in large quantities. Thanks also to our audience. We will update with videos and slides shortly

Guest Speakers

Kristoffer Lawson, Head of Product @ Scred
Kristoffer is the co-founder of Scred and head of product. He is also the founder of Finland's largest digital art festival, The Alternative Party, which has been running for 11 years and grown from very humble beginnings to one of the most recognised tech events in Finland, with guests arriving from all around the globe. It has also been an influential force in promoting the demoscene and revitalising it. Kristoffer started programming when he was 7 and almost immediately decided he was to become a billionaire by running a technology company. "I am still on my way."

Scred is a Finnish company building tools and services to help friends, groups and communities manage their money, wherever they are.

Pools are for simple tracking and balancing amongst friends, while MiniCorps allow you to track income and expenses, as well as actually sell items and receive money. 

Pools

MiniCorps

Muxlim confirmed

Stephen Lee COO of Muxlim
Stephen has co-founded and led several social media, mobile software and consulting companies. With a degree in Mechanical engineering and MBA from the Helsinki School of Economics, Steve brings to Muxlim 20+ years of experience from companies including Bosch, General Motors, and WapIt.

Muxlim is the worlds largest Muslim lifestyle media company. Muxlim's vision is to connect the world's Muslim communities to each other, and to the wider world, through shared online experiences. Tens of million of users visit the Muxlim Network every year to enhance their Muslim lifestyle and enjoy content including music, entertainment, fashion, food, sport, science, news, culture and more.

Muxlim.com is the company's flagship social media service combining interactive video, audio, blogs, polls and images. Muxlim is focused on the Muslim lifestyle as part of a diverse, all-inclusive world which recognizes and welcomes people of all faiths and backgrounds who want to share, learn and have fun

Eetu Hyppönen Co. Founder ENCA

Eetu is The Serial Creative Director, best known for inventing the euro coin business while working with brands such as Tintin, James Dean and Banque centrale du Luxembourg. Now the highly talented 23-year old is working as a Creative Director at the leading Finnish PHP company Brain Alliance (a part of stock listed Soprano Plc.) and euro coin community ENCA, he's the inventor of Personal CRM and he is also involved with several other start-up companies. Eetu is passionate about creating new things. 

 

ENCA is a social network where you can easily manage collection and swap euro coins with others in your own language.

Find out more by visiting their site: www.enca.fi

Tommi Holmgren, Director Digital Business, MEC Finland Oy
Tommi Holmgren is an online business professional currently working in Finland’s most international media agency Mediaedge:cia as a Director, digital business. Tommi’s is working daily with global marketers, which gives an unique outlook on the latest possibilities of online marketing with tight focus on delivering measurable results. Before joining Mediaedge:cia Tommi has been working in Amadeus and Trainers’ House/Satama with online business consulting and in Flander where he was responsible for mobile consulting and quality assurance sales across Europe.

Mediaedge:cia Proposition

We are the first active engagement agency

Increasingly fragmented audiences, multiple media channels, technological advances and consumer empowerment present daunting challenges to advertisers and marketers as they strive to balance cost-effectiveness with accurate targeting. We have developed Active Engagement to help clients meet these challenges.